Category: Marketing

Marketers, do you really know your ICP?

“We just don’t talk like that, Andi.” Those are the words of one of my first clients who often corrected the web or marketing copy I’d send over in very unexpected ways. She’d pick the strangest word choices and replace some of the most common phrases. She made it weird. 🤪 Why? 👉 Because her… Read more »

Robots are taking over.

Robots are taking over the world. This is not a drill and it’s not hyperbole. It’s happening every single day, to every single process in our lives.  We’ve automated our air conditioning and programmed our coffee makers. We’ve eliminated late bills with online bill-pay and score front-row movie tickets with one tap of our phones. … Read more »

Jack (Jill?) of all trades, master of many

Or, The Incredible Benefits of Being a Generalist I am asked frequently what we specialize in at Big Sea. Many clients want to hear that you understand their specific industry, their vernacular and unique problems. We have many clients who are very similar, sure. We have done quite a bit of work with museums and… Read more »

We’re just not *there* yet.

As much as you might want to rush into things, I’m just not ready to commit.  We’re not *there* yet. Forcing me to endure your sales pitch by calling as soon as I download a whitepaper is basically a death sentence for our relationship. (It’s why we talk about “nurturing.”) You never get a second… Read more »

Don’t speak unless it improves the silence

I run a digital marketing agency, and we are HubSpot Gold partners. In fact, we are partners with a lot of digital marketing platforms, but HubSpot is the one that best defines the approach we use for marketing. That is: HubSpot is an inbound marketing platform, and we are an (mostly) inbound marketing agency. Content marketing is… Read more »