Category: Authenticity

Marketers, do you really know your ICP?

“We just don’t talk like that, Andi.” Those are the words of one of my first clients who often corrected the web or marketing copy I’d send over in very unexpected ways. She’d pick the strangest word choices and replace some of the most common phrases. She made it weird. 🤪 Why? 👉 Because her… Read more »

Agile is not an approach; it’s a mindset

The Sea Dragons team at Big Sea just finished a website design project with one of the original authors of the Agile manifesto, Alistair Cockburn. We’ve had a difficult time approaching traditional marketing-oriented websites from an Agile perspective. We just couldn’t get the iterations and sprints to line up with the very waterfall-esque nature of… Read more »

Standing Up and Standing Alone

I had a long conversation with my 9 year old daughter last weekend about how doing the right thing is often really difficult. About what being empathetic really means, about understanding why a friend might be teasing or ignoring you. About what they really might be feeling that’s causing their behavior. We talked about how… Read more »

Your brand doesn’t belong to you

The research I did for my Master’s degree focused exclusively on digital communication. Specifically, I studied how a company’s social media activity influenced brand perception. At that time, reviews and how information spread was all new and exciting. I did a comprehensive reviews of dozens of brands’ MySpace profiles (it was the social media platform de… Read more »

It’s not just why, it’s what

The theme at Inbound ’17 was empathy and authenticity. Almost every speaker — including Michelle Obama and Brene Brown — touched on the need to find your voice and connect with others.  Those things are important, absolutely. But we still have to sell widgets, right?  As marketers, we have a responsibility to work a little… Read more »