Marketers, do you really know your ICP?

“We just don’t talk like that, Andi.” Those are the words of one of my first clients who often corrected the web or marketing copy I’d send over in very unexpected ways. She’d pick the strangest word choices and replace some of the most common phrases. She made it weird. 🤪 Why? 👉 Because her… Read more »

New Year’s Resolutions: Yay or Nay?

Been reading a lot of posts on Linked slamming New Year’s resolutions.  If you really wanted to do something, you’d have done it by now. You can start any time! Don’t wait for tomorrow!

I politely disagree. Here’s why.

Robots are taking over.

Robots are taking over the world. This is not a drill and it’s not hyperbole. It’s happening every single day, to every single process in our lives.  We’ve automated our air conditioning and programmed our coffee makers. We’ve eliminated late bills with online bill-pay and score front-row movie tickets with one tap of our phones. … Read more »

Making Waves: Creativity

Each Monday, I send our team a Making Waves email. The content is about personal growth, productivity, creativity, handling change — you name it, but it’s all in the name of being better every day. My very smart Content Strategy Director suggested I turn these into blog posts, so here it is: the first installment… Read more »