Category: Culture

Time to breathe

For the past three years, I’ve taken a “sabbatical.”  I spend the month of June traveling with my family.   Sure, I check in now and then but for the most part, I am decidedly not working.  For the first ten years of running my own business, I couldn’t take a single full day off. I… Read more »

Want to get a promotion? Ask for help.

Asking for help is a strength, not a weakness. If you want someone to trust you with something difficult — perhaps a project that’s normally above your pay-grade or a task that you haven’t done before — you have to learn when to raise your hand and say “help me, please.” If I can’t trust… Read more »

Don’t speak unless it improves the silence

I run a digital marketing agency, and we are HubSpot Gold partners. In fact, we are partners with a lot of digital marketing platforms, but HubSpot is the one that best defines the approach we use for marketing. That is: HubSpot is an inbound marketing platform, and we are an (mostly) inbound marketing agency. Content marketing is… Read more »

Listening

You can’t truly help people or call yourself a partner if you don’t listen.Sometimes, people just need to vent. They want to tell you what’s going on, they want to share their concerns and make sure you understand what pressure they’re under. Your first response might be to help, or to offer solutions, or to defend… Read more »

After the Storm

A hurricane of enormous proportions just passed through our area. Hurricane Irma threatened to hit the Tampa Bay area directly as a dangerous and deadly Category 4. The Tampa Bay are doesn’t get hit very often by hurricanes. This is because the city faces the Gulf to the west, and the prevailing east-to-west trade winds… Read more »

What’s wrong with your core values?

How do you decide when your content is authentic? As an individual, the answer is usually pretty easy. Do you live your words? When you’re writing for your business, organization or — even more tricky — for a client, it all comes back to your core values. Core values should guide everything your organization does…. Read more »