Numbers don’t mean a thing

I run the marketing and content teams at Big Sea.  We are currently servicing 22 total client accounts on ongoing monthly marketing retainers — which is a lot of clients.  And a lot of clients means a lot of reports — you know, roughly 22 of them.   We have tried just about every reporting… Read more »

It’s not just why, it’s what

The theme at Inbound ’17 was empathy and authenticity. Almost every speaker — including Michelle Obama and Brene Brown — touched on the need to find your voice and connect with others.  Those things are important, absolutely. But we still have to sell widgets, right?  As marketers, we have a responsibility to work a little… Read more »

Bet your future on empathy

I’m at Inbound 2017 right now, awaiting the first breakout session scheduled for the first official day. Walking in to the conference, a huge marquee out front welcomes you with the message: “Build a future on empathy.” That may seem a bit odd for one of the world’s largest marketing conferences, but it’s the essence of… Read more »


You can’t truly help people or call yourself a partner if you don’t listen.Sometimes, people just need to vent. They want to tell you what’s going on, they want to share their concerns and make sure you understand what pressure they’re under. Your first response might be to help, or to offer solutions, or to defend… Read more »

Promises unkept

We are 6 days without power after Hurricane Irma swept through the Southeast US last weekend. For 6 days, we’ve been waiting and watching the news from our power company as they assessed damage and started restoration.   On Wednesday, after the presumed damage assessment had been completed, they issued a statement, promising power back… Read more »

After the Storm

A hurricane of enormous proportions just passed through our area. Hurricane Irma threatened to hit the Tampa Bay area directly as a dangerous and deadly Category 4. The Tampa Bay are doesn’t get hit very often by hurricanes. This is because the city faces the Gulf to the west, and the prevailing east-to-west trade winds… Read more »