What got you here may not be what you need to go farther

At an awards ceremony recently, I noticed an incredible parade of horrible logos flashing across the screen. These are companies with minimum $2m in annual revenue. These are growing, successful companies. But the logos looked like they’d been made in Microsoft Paint or by someone’s nephew who took a graphic design class in high school. They… Read more »

Things that are not marketing (but really are)

Because your customers and clients ultimately tell your story, you have to understand that everything you do is marketing. Every touch point, every communication, every little thing you do or that you don’t do tells your story. Here are a few things that aren’t marketing, but really are: Answering the phone Sending an invoice Responding to job… Read more »

Your brand doesn’t belong to you

The research I did for my Master’s degree focused exclusively on digital communication. Specifically, I studied how a company’s social media activity influenced brand perception. At that time, reviews and how information spread was all new and exciting. I did a comprehensive reviews of dozens of brands’ MySpace profiles (it was the social media platform de… Read more »

Numbers don’t mean a thing

I run the marketing and content teams at Big Sea.  We are currently servicing 22 total client accounts on ongoing monthly marketing retainers — which is a lot of clients.  And a lot of clients means a lot of reports — you know, roughly 22 of them.   We have tried just about every reporting… Read more »

It’s not just why, it’s what

The theme at Inbound ’17 was empathy and authenticity. Almost every speaker — including Michelle Obama and Brene Brown — touched on the need to find your voice and connect with others.  Those things are important, absolutely. But we still have to sell widgets, right?  As marketers, we have a responsibility to work a little… Read more »

Bet your future on empathy

I’m at Inbound 2017 right now, awaiting the first breakout session scheduled for the first official day. Walking in to the conference, a huge marquee out front welcomes you with the message: “Build a future on empathy.” That may seem a bit odd for one of the world’s largest marketing conferences, but it’s the essence of… Read more »