Because your customers and clients ultimately tell your story, you have to understand that everything you do is marketing.
Every touch point, every communication, every little thing you do or that you don’t do tells your story.
Here are a few things that aren’t marketing, but really are:
- Answering the phone
- Sending an invoice
- Responding to job applicants
- Pricing your products or services
- Commenting on articles or blog posts online
- Social media, even your personal accounts
- Buying office furniture
- Choosing vendors
- Prioritizing initiatives
All of these things help tell people who you are, what you care about, and how you make decisions. They tell people that you’re kind or abrupt, that you value craftsmanship and shopping local or finding a great deal and fiscal responsibility. That you’re impulsive or withdrawn.
I know. It’s hard to pay attention to all of these things, all the time.
The harsh reality is that we have to consider everything with intent now, and think about the story we’re crafting in everything we do.