Branding can only take you so far. It’s like having a beautiful exterior but a messy, cluttered interior (don’t look behind the curtain!). Sure, people might be attracted to your shiny logo and catchy tagline, but if they have a terrible experience with your company, they’re not going to stick around for long.
Marketers, do you really know your ICP?
“We just don’t talk like that, Andi.” Those are the words of one of my first clients who often corrected the web or marketing copy I’d send over in very unexpected ways. She’d pick the strangest word choices and replace some of the most common phrases. She made it weird. 🤪 Why? 👉 Because her… Read more »
New Year’s Resolutions: Yay or Nay?
Been reading a lot of posts on Linked slamming New Year’s resolutions. If you really wanted to do something, you’d have done it by now. You can start any time! Don’t wait for tomorrow!
I politely disagree. Here’s why.
Robots are taking over.
Robots are taking over the world. This is not a drill and it’s not hyperbole. It’s happening every single day, to every single process in our lives. We’ve automated our air conditioning and programmed our coffee makers. We’ve eliminated late bills with online bill-pay and score front-row movie tickets with one tap of our phones. … Read more »
Think Long-Term for the Short Term
The uncertain economy has everyone shaking a bit. It’s hard to predict what will happen but there’s one thing we know for certain: don’t. stop. advertising.
Marketers hold more cultural influence than they deserve
There is a very, very long history of racism, sexism, and general bad behavior in advertising. And let’s not get into body shaming and what we’ve done to erase anyone over size 2.
S1E10: Michelle Royal on Unleashing and Learning Innovation
In this episode, Michelle and Andi talk about how to stay innovative during crisis, harnessing the potential to innovate within even the most inflexible of organizations, and how all organizations can enable innovation on the inside.
S1E9: Colin McIntosh on Building Value and Giving Back
Colin is the CEO and founder at Sheets & Giggles, a start-up that makes eco-friendly (and ultra comfy) bedding out of eucalyptus trees. Colin knew he wanted to found a business that could make an impact on his community and the earth, and he did it.
S1E8: Roger Germann on Guiding Principles and Pivoting in a Pandemic
Subscribe and listen on your favorite platform! As President & Chief Executive Officer of The Florida Aquarium, Roger Germann’s leadership has been instrumental in guiding this Tampa attraction through the incredibly difficult past few months, with light at the end of the tunnel. Roger has helped the aquarium reopen safely, slowly, and with the guidance… Read more »
S1E7: Erik Smith on Listening, Learning, and How to Talk About Race
There is power in listening. It can broaden perspectives and be a fundamental step towards understanding and atonement. Erik Smith knows; he owns a diversity, equity and inclusion (DEI) consultancy (Inclusivity LLC) and he’s been helping organizations understand their role in systemic racism for most of his career.