Author: andigraham

S1E2: Susan Scherer on Weed, Ice Cream, and Cancer Treatment

Susan Scherer on Walk the Walk

Susan Scherer is a decorated oncology nurse and entrepreneur who takes patients’ rights very seriously. Susan talks with Andi about the tough choices she’s has to make to launch a non-traditional product into a very traditional industry, and how her oath as a nurse guided those decisions.

S1E1: Dr. Jen Hall on Values and Resilience

Dr. Jen Hall on Walk the Walk

Subscribe on your favorite platform? The COVID-19 pandemic has presented a lot of opportunities for leaders to really stand up and make an impact in either positive or not so positive ways. Dr. Jennifer Hall, an executive coach, leadership trainer and assessment author, talks to Andi about how leaders can use their core values to… Read more »

Making Waves: Creativity

Each Monday, I send our team a Making Waves email. The content is about personal growth, productivity, creativity, handling change — you name it, but it’s all in the name of being better every day. My very smart Content Strategy Director suggested I turn these into blog posts, so here it is: the first installment… Read more »

You have to play the long game.

If there’s one thing I’m certain of, marketing is a long game. There is no magic bullet, or overnight success. Take a look at the top performers in your industry and ask them what they did to get there. They won’t tell you it was SEO, or blogging, or email marketing. They won’t say it… Read more »

Jack (Jill?) of all trades, master of many

Or, The Incredible Benefits of Being a Generalist I am asked frequently what we specialize in at Big Sea. Many clients want to hear that you understand their specific industry, their vernacular and unique problems. We have many clients who are very similar, sure. We have done quite a bit of work with museums and… Read more »

Time to breathe

For the past three years, I’ve taken a “sabbatical.”  I spend the month of June traveling with my family.   Sure, I check in now and then but for the most part, I am decidedly not working.  For the first ten years of running my own business, I couldn’t take a single full day off. I… Read more »

Want to get a promotion? Ask for help.

Asking for help is a strength, not a weakness. If you want someone to trust you with something difficult — perhaps a project that’s normally above your pay-grade or a task that you haven’t done before — you have to learn when to raise your hand and say “help me, please.” If I can’t trust… Read more »

Agile is not an approach; it’s a mindset

The Sea Dragons team at Big Sea just finished a website design project with one of the original authors of the Agile manifesto, Alistair Cockburn. We’ve had a difficult time approaching traditional marketing-oriented websites from an Agile perspective. We just couldn’t get the iterations and sprints to line up with the very waterfall-esque nature of… Read more »