Because your customers and clients ultimately tell your story, you have to understand that everything you do is marketing. Every touch point, every communication, every little thing you do or that you don’t do tells your story. Here are a few things that aren’t marketing, but really are: Answering the phone Sending an invoice Responding to job… Read more »
Month: October 2017
Your brand doesn’t belong to you
The research I did for my Master’s degree focused exclusively on digital communication. Specifically, I studied how a company’s social media activity influenced brand perception. At that time, reviews and how information spread was all new and exciting. I did a comprehensive reviews of dozens of brands’ MySpace profiles (it was the social media platform de… Read more »
Numbers don’t mean a thing
I run the marketing and content teams at Big Sea. We are currently servicing 22 total client accounts on ongoing monthly marketing retainers — which is a lot of clients. And a lot of clients means a lot of reports — you know, roughly 22 of them. We have tried just about every reporting… Read more »